MAR DE FRADES BY ANA LOCKING
The label for the iconic blue bottle for the coming Mar de Frades Edición Limitada is to be created by fashion designer Ana Locking.
‘Ana shares our brand values, she represents us. In the fashion world she is known for her quest for excellence, her bravery in taking risks and playing with contrasts, she is constantly looking to the future through avant-garde and innovation. These characteristics are also what Mar de Frades is known for’, states Remi Sanz, Global Brand Manager for the Galicia winery.
Following a visit to the designer’s studio in downtown Madrid, we announced a partnership which is turning out to be very exciting. ‘I love this project, it’s going to be a special challenge for me, I’m sure it’s going to be provide me with new approaches to researching and working which will be very interesting’, Ana tells us among fabrics, patterns and secret sketches for her next collection.
‘Fashion is my way of expressing myself, the different outfits in a collection are the heroes of the story, and the inspiration for them comes from trips, flavours, music, cinema… etc’, says the designer, a staunch defender of researching the classics to convert them to the avant-garde and of storytelling both for the garment design process and for the staging on the runway. She also confesses a passion for wine which she defines as a product with its own soul, also combining storytelling and the transmission of values, just like her outfits.
This pairing of fashion and wine was launched in 2012 and several names have, year on year, dressed the iconic Mar de Frades blue bottle. This is the case of Duyos, Jorge Vázquez, Alvarno, Miguel Palacio and Luby Lab, the company managed by Laura Ponte, who have all had signed the previous limited editions of this DO Rias Baixas winery.
‘I always work bearing in mind that risk and a self-demanding approach within the creative process are of vital importance. Thinking about a daring public, motivated by something different and who enjoy contrasts. I find my inspiration for this in films, bands, song lyrics…’ These are some of the clues to her work which we will see completed in late summer. The new Mar de Frades Edición Limitada will be presented to the market in the last quarter of this year.
5 SECRETS + 1
- When she was young she studied to be a classic and contemporary dancer before starting a degree in Fine Arts.
- She is a chocoholic and she likes her chocolate with high cacao content.
- She does large charcoal etchings of hyper-realist subjects related to certain scenes from the fashion world.
- Despite her image of being a strong self-confident person she admits to crying often when watching films.
- She considers herself to often be quite naive and prefers being told a good fictional story than being told one less interesting but true.
- In her workshop, she finishes off her long pre-show days of stress and lack of sleep around her desk with her team accompanied by wine, organizing the coming days’ work schedules.
Ana González studied Fine Arts at the Universidad Complutense of Madrid and was born in 1970. From an early age she was always surrounded by fabrics and sewing machines in her mother’s clothes-making workshop. In 2008 she launched the company Ana Locking prêt-à-porter famous for combining a large dose of storytelling, a love for handmade clothes and a marked preference for innovation. Some of designs she values most include the work of Japanese designers such as Rei Kawakubo and Issey Miyake and classic designers such as Fortuny and Cristobal Balenciaga, not forgetting the Belgian design from Margiela in her early career and the current artistic direction of John Galliano to cite some examples.
She has worked with the institutions of different contemporary art museums and galleries and is currently a lecturer at the Centro Superior de Diseño de Moda in Madrid “CSDMM” belonging to the Universidad Politécnica de Madrid.